Firstly, I’m a old-school Sega fan. I grew up spending many-a-hour on the Sega Megadrive. I then bypassed the Sega Saturn to get to the glorious Sega Dreamcast. I’m saying this because a lot of what I’m going to say about Sega isn’t very nice…but it’s the truth.
One thing I see a lot from Sega fans is for Sega come back into the console market with “Dreamcast 2”. Particular when close to E3. Some people believe that either Microsoft and Nintendo will drop out of the console race; leaving a gap for Sega to exploit. I for one am I’m telling you that this is not going to happen. I’ll go one better and say that Sega returning to the console market would be a terrible decision and that is why that we never happen and here’s why….
90s Sega is not today’s Sega
The main problem from a fans prospective is their/our perception of Sega. When you and I think of Sega we think of the Sega in the 90s; back when they were the kings of gaming. Sadly that is not the case today. They’re not a Nintendo, a Ubisoft or even an EA. You can add Activision and Capcom to that list also.
All these companies are now bigger than Sega and they all make ‘bigger’, more popular games than Sega do. COD, Assassin’s Creed, Mass Effect, Dead Space, Resident Evil, FIFA, just to name a few. Any on these companies would have a better chance of making an successful console. They actually hold franchises people would want.
Sega don’t have that $$$.
Developing a games console for worldwide use isn’t cheap, especially in today’s age. Why do you think so few companies do it apart from massive conglomerates like Microsoft or Sony? Sega aren’t as big as those companies and to be honest, they were even pushing above their weight against Nintendo in the 90s. Put simply, Sega couldn’t afford to put out new console. They don’t have that kind of money anymore.
Sega doesn’t even come close to the amount of revunue the likes EA and Activison make.. The Sonic brand alone is no longer strong enough to sell hardware and Sega aren’t exactly great at revive their older franchises or making newer ones these days and when they have tried (NiGTHS, Samba de Amigo, Golden Axe) those games have either end up half-assed or poorly marketed like MadWorld. A lot of their top-level developers have left the company due to the company re-structuring and the subsequent lack of freedom. They no longer have the money or talent to launch such ambition projects. One of the reasons we haven’t seen another Shenmue. =/
So Sega don’t have the funding, the money, talent and most importantly they do not have the consumer confidence. Outside of die-hard Sega fans, who else who pick up a “Dreamcast 2”? No one else. Hell, I doubt I’d even buy it. Sega can barely market own their games these days let alone a console. Other than Sega would any third-party company see the Dreamcast 2 as a viable console to make games for? You see what’s happening with the Wii U right? If these companies are willing to drop their support for Nintendo then what change do Sega have?
Lastly, “Dreamcast 2” would be a terrible name as sadly the Dreamcast name is associated with failure. Having a brand new console being associated with failure right from the start is not good. Also with the name “Dreamcast 2”, anyone under the age of 13 would wonder what the hell a “Dreamcast 1” ever was. Sega re-entering the console market would be a total f**king disaster. The best we can hope for is for Sega to become a bigger and better software company like a Ubisoft or a Capcom. That’s something that still is possible.
Written by a direhard Sega fan.